Humberto Guihur

Partner — Payments & Digital Advisory

Humberto Guihur

Humberto brings deep expertise in payment networks, digital financial services, and the fintech ecosystem across Latin America. As General Manager of Visa Colombia, he led the network's commercial strategy at the intersection of banking, digital payments, and financial inclusion, building relationships across issuers, acquirers, fintechs, and regulators.

His career spans executive leadership across the financial services industry, combining a strategic understanding of how payment infrastructure shapes consumer behavior with the commercial discipline required to move organizations and markets.

At Boostia

At Boostia, Humberto leads the Payments & Digital Advisory practice helping banks, fintechs, issuers, and acquirers navigate payments strategy, product innovation, and digital transformation. He operates from Bogotá.